Thursday, April 22, 2010
Where does Marvel go after getting bigger than any other superhero movie when they release The Avengers? They rein it in and get smaller.
Marvel Studios is currently taking meetings with writers and directors to work on small scale movies based on some of their third tier characters. The movies would cost in the range of 20 to 40 million dollars (very small when we're talking studio films) and would allow them to take risks with less obvious characters and with interesting talent.
Filmmakers are being offered their pick of characters whose names are only familiar to comic fans. Properties like Dr. Strange, Ka-Zar, Luke Cage, Dazzler and Power Pack are among the many that are being tossed around right now. And the attitude seems to be that Marvel is open to bringing any of their characters to the screen at the right price point.
This initiative is going to allow Marvel (and new owner Disney) to get more of their brands out into the public eye, and it will allow them to continue building their cinematic universe in intriguing ways. It could also mean that up and coming filmmakers or less mainstream directors could suddenly have the chance to play in the big Marvel sandbox. While Warner Bros is still just reving the engine of their DC Superhero movies, Marvel seems to have a plan that's going to allow them to keep their characters at the forefront.
Posted by - at 10:34 PM